Privacy Policy

This Privacy Policy describes how CohortsDigital ("Company," "we," "us," or "our," acting as the Data Fiduciary) collects, uses, and shares your personal information ("Personal Data") when you use our website, https://cohortdigitals.com/ (the "Site") and our digital marketing services (the "Services").

1. Information We Collect

We collect information that identifies, relates to, describes, or is capable of being associated with you.

A. Information You Voluntarily Provide

You may provide us with Personal Data when you contact us, register for a Service, or fill out a form.

• Contact Data: Name, email address, phone number, company name, job title.
• Communication Data: Messages sent via forms or email.
• Payment Data: Billing address, payment details (via secure third-party processors like GPay, PhonePe). This may constitute Sensitive Personal Data under SPDI Rules.

B. Information Collected Automatically

Collected through cookies and tracking technologies:

• Device & Browser Data: IP address, browser type, OS, device identifiers.
• Interaction Data: Pages viewed, links clicked, time spent, referring URLs.
• Geographic Data: General location (city/country based on IP).

2. How We Use Your Information (Purpose Limitation)

We use your Personal Data only for specified purposes after obtaining your consent (where required):

• To provide digital marketing services and manage your account.
• To communicate: inquiries, admin information, promotions (opt-in only).
• To improve the Site and Services, diagnose issues, enhance user experience.
• For marketing, analytics, targeted advertising, campaign analysis.
• To comply with legal obligations including the DPDP Act, 2023.

3. Sharing Your Personal Information

We do not sell your personal data. We may share data with:

• Service Providers (Data Processors): Hosting, analytics, payment processors, email delivery, customer support—who follow DPDP Act requirements.
• Business Partners: Only with your prior consent for products, services, or promotions.
• Legal & Compliance Authorities: When required by law or government agencies for verification, investigation, or prevention of offenses.
• Affiliates: Only when they agree to comply with this Privacy Policy.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience.

• Usage: Session management, preferences, analytics, and targeted ads.
• Your Control: You may disable cookies in your browser settings, though some features may not work correctly.

5. Your Rights as the Data Principal

Under the DPDP Act, you have the following rights:

• Right to Access & Information: Request confirmation and a copy of your Personal Data.
• Right to Correction: Request corrections of inaccurate or incomplete data.
• Right to Erasure: Request deletion of data no longer needed or after consent withdrawal.
• Right to Withdraw Consent: Withdraw consent anytime; we will stop processing unless legally required.
• Right to Nominate: Appoint someone to exercise your rights in case of death or incapacitation.

We will respond to all valid requests within 90 days.

6. Security (Reasonable Security Practices)

We use strong technical and organizational safeguards to protect your Personal Data, including:

• Encryption and secure data transmission.
• Access controls and authentication measures.
• Regular monitoring for unauthorized access or vulnerabilities.

Data Breach Notification: If a breach occurs, we will notify the Data Protection Board of India and affected users without delay.

7. Data Retention and Changes to This Policy

Data Retention: We retain Personal Data only as long as necessary for the purpose for which it was collected or as legally required.

Policy Updates: We may update this Privacy Policy periodically. The new effective date will appear at the top of this page.

8. Grievance Redressal and Contact Us 🇮🇳

If you have questions or wish to exercise your rights, contact our Grievance Officer: